The World’s To-Do List
Client: Project Everyone / The UN
“I think it’s a brilliant idea” - Richard Curtis
In 2015, 193 world leaders signed up to the Global Goals – 17 priorities for a better world:
Six years on, progress was falling short. Public awareness was low, and the goals felt distant and abstract.
So we turned them into something instantly recognisable: the world’s to-do list.
We asked brands and businesses to step up and show the world that the Goals must come first by sacrificing their media spaces and allowing us to use their buildings, websites, and social accounts as pinboards to stick our ‘To-Do list’ on.
https://worldstodolist.org/