The UN - Blowin’ in the Wind
Project Everyone / The Global Goals /The UN
At the UN General Assembly 2022, we launched a film that didn’t need millions of views. It needed 193. Because those 193 people were world leaders who make decisions for almost everyone on earth.
Featuring Bob Dylan’s ‘Blowin’ in the Wind’, the film disrupted the conference monotony with a vital and emotive message: the answers to the world’s problems aren’t blowing in the wind; they were in the room where leaders watched, and where the original commitment was made.