Raffaello ‘Unwrap Friendship’
TVC Raffaello (Ferrero). Directed by Melanie Bridge.
Ferrero asked us to launch their product Raffaello, which hadn’t been advertised before in the UK. They wanted to own the gifting moment between friends, introduce the brand and most importantly, show the product.
We told the story of three friends who share the same characteristics as the product: sweet, smooth and nutty The ad was test launched in Ireland and sales went up 600%.