Honda - Type R
UK Campaign (TV, Print, OOH & Digital) at Karmarama. Directed by Radical Friend.
Honda wanted to create a teaser film for the upcoming Type R, but we couldn’t feature the car as it wouldn’t be released for another year.
So we made a teaser trailer.
The idea was simple, the new Type-R is so bad ass, it's R-RATED.
The film played like a movie trailer, building anticipation without revealing the car.
The teaser gained over 1 million views in its first week and became one of the top ten most-Shazamed ads that year.
Press/OOH:
