Honda Type R


UK Campaign (TV, Print, OOH & Digital) at Karmarama. Directed by Radical Friend.

Honda wanted to create a teaser film for the upcoming Type R, but we couldn’t feature the car as it wouldn’t be released for another year. With that in mind, we created a teaser trailer. The idea was simple, the new Type-R is so bad ass, it's R-RATED. The film gained over a million views in its first week and became one of the top ten shazamed ads of 2014.




Press/OOH















Cargo Collective 2021