Confused.com - Rewards
Rewards campaign/Retail (TV, Press, OOH, Digital)
The world of car insurance is full of catches, small print and hoops to jump through.The word ‘free’ rarely means free.
This campaign set out to change that.
We transformed a blurry world of confusing offers into one of sharp, unmistakable clarity — turning vague promises into something people could finally see straight.
TV - ‘Focus’
TV - ‘Choice’
OOH:
Banner: