CBeebies ‘Everyone’s Welcome’
BBC / CBeebies brand campaign (D&AD Pencil Winner)
100+ million views to date. (30+ million views in its first week).
In a world increasingly afraid to embrace human differences, children can teach us a lot.
This film features the unscripted responses of real pairs of friends struggling to find something to say when asked what makes them different from each other. Where grown-up viewers see differences in race, disability and even height, the children don’t see those things. They talk about other less obvious differences, like what food they like, where they live, or whether they can dance. The message? When it comes to differences, children see things differently.
66M+ facebook views:
www.facebook.com/share/v/18ZBaEqiqm/
In 2023, the film started recirculating on Instagram and TikTok and it blew up with over 60+ million new views in a matter of days.
